Frequently asked questions

Below are some of our frequently asked questions, if you have not found your answer here, please contact us directly.

Why are you only focusing on new own-label products?

The own-label sector is rightly known for its innovation. The ability of retailers and their suppliers to respond to a changing market has become even more essential since the outbreak of the pandemic, with concerns over value, health and sustainability. The Grocer’s New Own Label Products will shine a light on the fantastic work that the own-label sector is doing through new product development to meet the needs of shoppers post-Covid and these awards will provide an ideal platform to achieve this.

Why are you no longer having consumer judging?

An expert judging panel, armed with the right information and years of knowledge of the sector, can provide a more informed assessment of new product innovation. Each product will be subjected to a 10-point assessment, the results of which will be sent in your product report.

Why should I enter my products?

The Grocer’s New Own-Label Awards is your chance for independent benchmarking against other retailers and suppliers. When you enter you will:

  • Grow sales of your new own-label products
  • Develop shopper confidence in your own-label range through our Gold, Silver and Bronze medal system
  • Generate positive PR and enhance the profile of your products and ranges
  • Gain endorsement from The Grocer using the logo (free of charge) as a marque of quality

When will I receive my report? 

All entered and judged products will receive a dedicated report to be sent out following the results announcement on the 14th October.


What is the cost of entry?

£469+vat per product. This does not include variants or ranges. The price is for one singular product.

What is the entry deadline?

Monday 20 June.

What information do you need for entry?

Information needed for entry can be found on the enter page

Do you need full retail packaging to enter?

No. However, please do provide a mock-up of the full retailer packaging even if it is not complete before judging.


What criteria will my products be judged on?

Each product will be judged on a 10-point scoring system. A list of the criteria can be found on our judging page.

Who will be judging the products?

We have a variety of industry-leading experts on each panel. A list will be available on our website closer to judging.

Do we send the product/s in when we enter?

No. After you have entered the awards there will be a gap of approximately 4 weeks in which to arrange for your products to be sent to the delivery address.

When do we need to send the the product/s for judging and where do we send them?

You will have received an email about this when you entered. The delivery address will be emailed directly to you following receipt of your entry.

How many products do we need to supply for judging?

The number of samples you must supply may vary. However, we normally need at least 4 products – one to show in the packaging, one out of the packaging, one to be tested and one for contingency.

Can I deliver at a different time than specified?

We limit delivery to one day, the date of which is listed above. In exceptional circumstances, we can look at alternative pre-agreed arrangements, but this may need to be to a different address and is dependent on the nature of the product. Please contact the event manager listed on the Contact Us page.


Will there be a finalist list?

No, for these awards, all products have the chance to win a gold, silver or bronze medal. The winners will be announced at the virtual event on Friday 14th October. Entrants will be sent a full list of their medal wins by 2pm that day.

What format will the winners be announced in and when will this be?

This year we will have a virtual event on Friday 14th October. This session will be hosted on and presented by Editor-in-Chief, Adam Leyland. The event will include insight into the own-label grocery sector. The winners of each category will then be announced.

Will I receive a certificate and/or trophy?

Those products that are awarded category winner will receive a trophy. All other medal winners will receive logos for on-pack promotion. Certificates will be available on request and sent in PDF format.

How quickly will I receive the winners logos?

By 2pm on 14 October the contact who entered the product will be given access to the appropriate logos.